‘Nothing Shall Be Impossible’ returns to Ascension Saint Thomas

From the very beginning, Nothing Shall Be Impossible was more than a marketing campaign. It became an identity that embodied what makes Saint Thomas unique - a foundation of faith, built on excellence, inspired by connection, and dedicated to delivering health, healing, and hope to all.

First launched in 2015, the four powerful words became more than a message, it became a call of hope across Middle Tennessee. Inspired by the Scripture Luke 1:37, it reminds us and the communities we serve that faith and healing are not separate paths, but intertwined journeys. The campaign put a spotlight on the special, and sometimes spiritual, moments that happen in our care sites everyday. From cancer survivors to our tiniest patients, this campaign showcased how faith, science, and clinical excellence come together.

The Nothing Shall Be Impossible campaign resonated deeply with the Middle Tennessee community. People called, wrote, and stopped our care team in the hall to share the ways Ascension Saint Thomas care has impacted their lives. The marketing campaign reminded people even in the hardest moments, healing is possible when faith and medical excellence come together. Now, a decade later we are restoring the spirit that has remained within in that nothing shall be impossible.

We are refreshing this powerful message to reflect who we are now as Saint Thomas, a health system rooted in faith and built on excellence. Because for us, "Nothing Shall Be Impossible" isn't just a phrase, it's who we are. As we evolve to meet the needs of our patients and communities, we do so by honoring our past and stepping boldly into the future.

The new Nothing Shall Be Impossible campaign was created in partnership with the original agency, bohan, and their content studio, Fresh Consumables. And while the look and feel may be refreshed the campaign remains a reflection of the compassion, resilience and shared commitment that no challenge is too great when we are guided by purpose.

Here, at Saint Thomas, healing is not just something we do. It's something we believe in.

“With God, nothing shall be impossible.” (Luke 1:37)